NovaLoop
AI-powered certification for used EV batteries.
Portfolio
Things I've built & shipped
AI products, platforms and a startup of my own — each with the problem, what I did and what moved.
Take a look!
Featured case study
19 pagesexecution-ready strategic playbook
5 interviewsstress-tested every design choice
AI & MLMBA lab
Arthur D. Little · Hult MBA capstone · Business Challenge · tech, pricing & strategy · the world's first management consulting firm
ADL Brain: agentic AI for the world’s first consulting firm
- Problem
- AI compresses the research and modelling work consulting pyramids bill for. ADL needed a new model before clients forced one.
- What I did
- Helped build ADL Brain's technology (an agentic AI on ADL's case archive, plus the prototype) and shaped its pricing and strategy.
- Outcome
- A strategic playbook, a pitch and a live prototype. 2 of our 5 hypotheses were overturned by evidence.
Selected work
PlatformsProduct concept · lead scoring for tour operatorsIntent Scorer for the Tripworks CRM
Turns how a shopper behaves on a tour booking site into a 0–10 intent score, so sales reps call the hottest lead first.
4.8 → 9.2intent score of the demo leadCase study
MBA labGlobal Operations · final projectWhite Glove delivery optimization for RH
Routing, truck-loading and pricing model for RH furniture deliveries: 11 customers, 18 loads, 5 days, and a case for raising the flat fee.
$299 → $327flat fee needed to break evenCase study
MBA labMarketing Strategy · individual finalAirbnb's brand goals and portfolio position
Brand, portfolio, 5 Cs and 4 Ps analysis of Airbnb, ending in two new product concepts: Airbnb Live and LongStay Pro.
2 conceptsAirbnb Live + LongStay ProCase study
MBA labData Visualisation · TableauThe Simpsons data story
A Tableau story over 36 seasons and 760 episodes: when the show peaked, how it declined and what that means for the franchise.
760 episodes36 seasons in one Tableau storyCase study
MBA labGlobal Wellness Visual AnalyticsVaccine access: where Pfizer should act next
A Tableau data story on COVID-19 vaccine access: why coverage split by purchasing power, and a Need Score to decide where Pfizer acts next.
8% vs 46%vaccine coverage, Africa vs EuropeCase study- Planet FitnessMBA labFinancial Management and Decision Making
Planet Fitness's financial health
Five years of ratios, members and industry trends for Planet Fitness (PLNT): a strong recovery in margins, funded by debt.
-3.7% → 14.8%net profit margin, 2020 to 2024Case study 
MBA labMeeting the Sustainable Development GoalsReading Disney's sustainability report with AI
Four rounds of pushing an AI from a list of Disney's ESG reports to a systems diagnosis, and what it still couldn't see.
4 roundsfrom source list to systems diagnosisCase study
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Case study
Side quests
From the MBA lab
Hult Prize Power BI Semester at Sea finance board
Revenue recognition, collections and deferred revenue for the board.
Clustering Nasdaq-100 archetypes
K-means + Ward segmentation of 102 companies into 4 archetypes.
Classification Credit-risk model
Tuned random forest that cut misclassification cost from 300 to 110.
Want the story behind a project?
Grab my CV, or reach out and I'll walk you through the decisions and the numbers.